Imagine you’re on your way home from the office, stuck in rush-hour traffic, when you receive a call from a prospective customer. You sent them information and several prospects a few days ago, so they’re not exactly fresh in your mind at 5:30 pm on a weekday. What do you do? They’re in a different time-zone so trying to schedule a call will be difficult. You could offer to send them an email with all of the details later, but as a sales professional you know time is everything and now is the time. With mobile CRM software, though, you aren’t stuck in rush-hour traffic. You’re in your own personal office, where you can access all of the relevant information from your smartphone and close the deal.
Advancements in mobile technology have revolutionized how businesses operate. Instead of coming into the office every day, employees have the ability to work remotely with smartphones, laptops, and tablets. Instead of being glued to our desks, we can make the world our office. Mobile technology isn’t limited to making calls, sending texts, and checking emails. Many businesses also use mobile customer relationship management (CRM) software. In an increasingly mobile world, why not have CRM software to match? Here are a few reasons why businesses use mobile CRM software:
1. Increase Sales
When it comes to sales, you have to keep track of every interaction you have with customers. With mobile CRM, you can log all of these interactions from your mobile device, which means you have instant access to logs, leads, and other relevant customer data. Not only does this improve productivity, but it also increases your opportunity of being in the right place at the right time. At companies with mobile CRM software, 65% of sales professionals report meeting their quotas compared to only 22% at non-mobile CRM companies.
2. Savings and Sustainability
The benefits of mobile CRM software can extend to the environment as well as your budget. Having access to CRM software on mobile devices allows your sales team to work from home, which helps reduce emissions and cuts down on travel costs. Bring your own device or BYOD policies are already becoming more commonplace to enable remote work policies. Mobile CRM is the next logical step to capitalize on the savings and productivity of BYOD policies.
3. Data Collection
Being able to log and track customer interactions instantaneously is also valuable for data collection. With such accurate data, you can improve your understanding of your customers and their needs. You can already analyze the data available through your CRM software, but mobile CRM will take data collection a step further by improving accuracy. Precise data collection will help you allocate costs and resources more efficiently.
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