emagine and partners participate annually in the Team JOEY Corporate LEGO program. About Team JOEY:
On November 22, 2010, 7 year old Joey Keller was diagnosed with Medulloblastoma, a highly malignant primary brain tumor that originates in the cerebellum. Joey lost his battle in November, 2012, at the age of 9. Joey fought with the spirit and attitude that amazed and inspired family, friends, and even caregivers.
Those who have been affected in one way or another by Joey have banded together and morphed into “Team JOEY”. The Heroes Foundation has taken the step to formalize Team JOEY into a program to further the battle against pediatric cancer.
The Team JOEY Program consists of two components:
1. Funds pediatric cancer research projects.
2. The other component to Team JOEY brings one of Joey’s favorite past-times, LEGO®, to pediatric cancer patients. Perhaps Joey’s spirit and attitude have been somewhat shaped by his affinity for LEGO, after all, LEGO brand values are Imagination, Creativity, Fun, Learning, Caring, and Quality. Allowing pediatric cancer patients the opportunity to be kids and let their natural imagination, playfulness and curiosity to come out and possibly distract them, even for just a while, from the reality of their situation. We certainly align with the value of Caring, as LEGO describes, “Caring is about the desire to make a positive difference in the lives of children, for our partners, colleagues and the world we find ourselves in, and considering their perspective in everything we do.” Enough said…
Just like eimagine, your business can serve as a collection spot for LEGOs and/or take up monetary donations to go toward the purchase of LEGOs. The Heroes Foundation invites corporations, organizations and individuals interested in participating in a LEGO drive to help brighten the days of children battling cancer. (Here’s how it works, from drive to delivery.) Follow the story and more on their twitter account: @HFTeamJoey