Costumes for a Cause: Team Joey

One of our favorite parts of working at eimagine is giving back to the community.

Every year, eimagine partners with the Heroes Foundation to participate in their Team Joey LEGO Drive. This year, this partnership took a team of eimagine volunteers to Riley Children’s Hospital to pass out toys and gift bags and provide a little bit of joy to pediatric cancer patients and their families.

We are honored to be a part of this day, and we are grateful to our friends at the Heroes Foundation for providing an opportunity to make a difference, even if that difference is as small as a high five or a hug from their favorite TV character (Spongebob, Poppy, and Catboy all made an appearance – but under each mask you could find a familiar face belonging to an eimagine volunteer).

Thank you, team, for being a part of this day and for serving our community to help create positive change!


About Team JOEY

The mission of Team JOEY is to further the battle against pediatric cancer through research and to support young cancer patients with small-but-mighty LEGO bricks, in-hospital parties and more! In November 2010, 7-year-old Joey Keller was diagnosed with Medulloblastoma, a highly malignant primary brain tumor that originates in the cerebellum. He lost his battle two years later. Joey fought with the spirit and attitude that amazed and inspired family, friends and even caregivers. Those who have been affected in one way or another by Joey banded together to form what is now the Heroes Foundation’s Team JOEY program. For more, visit

About the Heroes Foundation

The Heroes Foundation serves the Indiana cancer community by providing meaningful support to cancer patients, education to promote cancer prevention, and resources to advance research for a cure. The organization was co-founded by cancer survivor Vince Todd Jr. and his wife Cindy Todd in 2000. For more, visit